What a Commercial Finance Director Does — and How We Support SMEs
A Commercial Finance Director (FD) provides senior financial leadership focused on improving business performance, profitability, and decision-making. Unlike compliance-focused accounting roles, a Commercial FD works closely with the leadership team to align financial insight with commercial strategy.
Secantor provides Commercial Finance Director services to SME businesses, supporting owner-managed and privately owned companies that need experienced financial leadership without employing a full-time executive. Our Commercial FDs work on a part-time or interim basis, integrating into the management team and contributing at board level.
A Commercial Finance Director helps SMEs understand how the business really makes money. This includes analysing gross margins by product, customer or service, improving pricing decisions, strengthening cash flow management, and producing management information that directors can rely on. The role also involves forward-looking financial planning, scenario modelling, and supporting investment or funding decisions.
At Secantor, every Commercial FD has held senior in-business leadership roles and understands the practical challenges faced by SME directors. Our team does not operate as external consultants — we become part of your management team, working alongside you to improve performance, manage risk, and support sustainable growth.
Commercial Finance Director support is particularly valuable for SMEs that are growing, restructuring, preparing for investment, or navigating increased complexity. Many businesses reach a stage where historic accounts are no longer enough, and forward-looking financial insight becomes critical to decision-making.
Secantor’s Commercial FDs work with SMEs across a wide range of sectors and locations, bringing commercial judgement, financial discipline, and strategic perspective. Our approach is hands-on, proportionate, and tailored to the needs of each business — ensuring finance supports decision-making rather than simply reporting on the past.
“Secantor provided the senior business & financial support my fellow director & I needed at a very critical time for our company. I cannot recommend the incredible service we received highly enough”
CEO Of A £30m Turnover Recruitment Company
Expert Financial Advice and Commercial Support
Financial clarity is essential for running a successful business. However, finance and accounting are specialist areas, and it’s important to ensure your business has the right level of expertise.
Secantor’s Commercial Finance Directors bring a combination of financial and commercial acumen to your senior leadership team. Often referred to as part-time, fractional or outsourced Finance Directors, our team ensures every aspect of your finances is covered — giving you confidence and freeing up time to focus on running and growing your business.
If you are looking for short-term cover for the absence of a permanent FD, or support with a specific financial project, please see our Interim Finance Director service.
A Financial Power Source Inside Your Business
Every business has an accountant to produce annual statutory accounts. But it’s what happens between year-end accounts that really drives performance.
While your accountant typically works externally, a Secantor Commercial Finance Director works inside your business. By becoming part of your management team, we gain a deep understanding of your commercial, operational and people challenges — allowing us to provide bespoke financial reporting and advice that directly supports decision-making.
This is the difference between reporting on the past and actively shaping the future.
Why Use a Commercial Finance Director?
SMEs use Commercial Finance Directors to access senior financial expertise at key points — without the cost of employing a full-time executive.
Hiring a high-calibre FD permanently is expensive and often unnecessary. With a Commercial FD, you only pay for the support you need — sometimes as little as a day per month — while retaining the flexibility to access expert advice whenever required.
Because Secantor works with a wide range of businesses across many sectors, you also benefit from broader perspective and best-practice insight, drawn from real experience inside other SMEs.
What Does a Commercial Finance Director Do?
A Commercial Finance Director is responsible for both the financial foundations and the forward strategy of your business. Typical responsibilities include:
Financial Control & Governance
- Developing an effective in-house finance function
- Providing best-practice financial governance
- Technical financial oversight and compliance
Cash, Forecasting & Planning
- Cashflow forecasting and working capital management
- Budgeting and financial planning
- Producing 3–5 year financial forecast models (P&L, balance sheet and cashflow)
- Scenario modelling to assess future risks and opportunities
Profitability & Performance
- Profit margin analysis by customer, product, region or service
- Cost control reporting and action planning
- Financial reporting and interpretation against forecasts
- Supporting management decisions with clear insight
Growth, Change & Transactions
- Identifying funding requirements and supporting funding applications
- Recruiting and developing finance team members
- Business turnaround support
- Leading strategic finance-related projects such as M&A preparation, system migrations or complex investigations
- Acting as Interim Finance Director where required
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Managing Today’s Finances While Planning for Tomorrow
As experts in managing business finances, Secantor is perfectly placed to develop and oversee your finance team, implement robust systems and processes, and provide consistent financial control.
We produce management accounts, KPIs and cashflow forecasts, interpret results, and support directors in making informed decisions. For growing businesses, we also help source appropriate funding and prepare clear, credible financial information for lenders and investors.
Crucially, we don’t just focus on today — we help ensure profits, cash and balance sheet value remain healthy in the years ahead.
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No two businesses are the same. That’s why we offer a free business review.
We begin with an initial conversation, followed by a visit from two experienced Secantor team members who will listen carefully to your story. From this, we provide independent insight into where to focus and how we could best support your business.
This process also allows us to ensure the right Commercial Finance Director is selected for your needs.
“We will never forget your huge contribution to Montezuma’s and your constant support, encouragement and all the board room laughs. Thank you for everything!” - Helen Pattinson, MD & Co-founder of Montezuma’s Chocolates
Frequently Asked Questions: Commercial Finance Directors
A Commercial Finance Director (FD) provides your business with senior financial leadership on a flexible basis — giving you access to expert support without the cost of a full-time hire. They work alongside your leadership team to manage your finances, support strategic decisions, improve cash flow, and drive growth.
Commercial FDs offer all the skills and strategic input of a full-time FD but work with your business on a part-time basis — typically a few days per month. You get the benefit of experienced financial oversight, planning, and reporting without the overhead of a permanent hire.
Many SMEs reach a stage where financial decisions become more complex — but aren’t yet ready for a full-time FD. A Commercial FD gives you the expertise to make informed decisions, plan ahead, secure funding, improve profitability, and avoid surprises. It's a cost-effective way to build a stronger, more resilient business. To dive deeper, why not read our blog Why every SME business should have a Finance Director
Typical responsibilities include: producing and interpreting management accounts, building financial forecasts, managing cash flow, budgeting, advising on funding, supporting board meetings, training your finance team, and helping you make financially sound business decisions.
Yes. At Secantor, many of our FDs also act as Non-Executive Directors (NEDs). Our FDs are commercially experienced, strategically minded, and have strong corporate governance expertise — making them well placed to contribute at board level.
Yes — an FD plays a crucial role in preparing forecasts, engaging with investors or banks, presenting financial strategy, and structuring funding rounds. They bring credibility and clarity to the process.
The cost depends on the scope and frequency of support your business needs, but prices typically start at £1,200 +VAT per month. At Secantor, we tailor every engagement. Our FDs typically work with clients from 1 to 6 days per month. Contact us for a no-obligation discussion to get a proposal aligned to your business needs and budget.
Yes — because their roles are different. An accountant works outside your business, focusing on compliance, tax, and reporting. A Commercial FD works inside your business to provide strategic financial leadership. The two roles complement each other. Your FD will often manage the relationship with your external accountant and ensure their advice is implemented effectively.
We typically work with UK SMEs with £3m–£50m turnover and 30–250 employees — but we also support ambitious smaller businesses preparing for growth or investment, and we serve larger businesses too. If you’re experiencing growing complexity in your finances or strategic decisions, a Commercial FD can help bring clarity and control.
We can often place a vetted, accredited FD in your business within a matter of days. Every Secantor FD is carefully selected and personally accredited to ensure they not only have the right technical expertise, but also the commercial experience and interpersonal skills to fit seamlessly into your team.
Unlike many providers, we don’t just offer FDs or NEDs — we deliver the complete boardroom package. Our Finance Directors are also capable Non-Executive Directors, and every member of our team is personally accredited by Secantor. We don’t follow a rigid model — we match the right expert to your business and they tailor their approach to suit your needs.
The easiest way is to book a call with one of our experienced advisors. We’ll learn more about your business, explain how we work, and scope your requirements. Following a visit to meet you personally, we develop an in-depth understanding of your business needs allowing us to match you with a carefully selected FD based on your requirements, culture, and priorities. No obligation — just a conversation to see if we’re a good fit for you.
Not quite found the answer you need? Contact our team – we’ll get back to you personally.
Interested in how senior support could help in other areas too? Learn more about our Non-Executive Directors and Outsourced Operations Directors.
How Do I Recruit a Commercial Finance Director?
Organising Commercial Finance Director services with Secantor is easy - simply get in touch and we'll manage the rest. As well as providing expert financial services, we can improve your business with part-time Management Accountant, Non-Executive Director and Operations Director services too, so why not take a look at the other pages of our website to see how we can help you in more ways than one?
What Our Customers Have To Say
Over the years we have helped hundreds of businesses take control of their finances. By working closely with owners and directors we become an integral part of the management team and as a result have long-standing relationships with our customers, many of whom have relied on our expert knowledge, advice and guidance for many years. Why not review some of our case studies or listen to what our customers have to say.
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Our Services
We help you make strategic decisions
Secantor provides expert financial and management support to SME owners and directors. Our commercially experienced team covers the following roles.
Non-Executive Director
Strategic support and experience to guide you as you make decisions and build value in your business. A NED acts as a sounding board for your ideas, improves business performance, holds you and your team to account and helps you achieve a successful exit.
✓ Strategic business planning
✓ Support strategic decision-making
✓ Set business goals and objectives
✓ Rejuvenate struggling businesses
✓ Manage growth effectively
✓ Implement best practice
✓ Sounding board for your ideas
✓ Set and communicate vision
✓ Hold you & your team to account
✓ Build an effective management team
Finance Director
Expert financial leadership from a commercially experienced, qualified accountant. An FD will create financial plans, report your monthly performance against budget and interpret the figures to help you make sound decisions & improve profitability.
✓ Expert financial advice
✓ Interpret financial results a support decisions
✓ Develop & oversee your finance team
✓ Improve profitability & control costs
✓ Prepare management accounts
✓ Create 3-5 year financial plan
✓ Budget setting
✓ Source appropriate funding
✓ Cashflow forecasting & management
✓ Prepare reports & commentaries for your bank
Operations Director
Strategic operational leadership to transform your people and business processes to improve efficiency and profitability. An Operations Director helps you build a strong management team, delegate operational actions and improve business performance.
✓ Develop strength in your management team
✓ Establish key performance indicators (KPIs)
✓ Hold people accountable to achieve results
✓ Process and quality improvement
✓ Help you delegate effectively
✓ Create clear job descriptions
✓ Identify and recruit talent
✓ Implement robust operational systems
✓ Establish clear goals and expectations
✓ Enable your team to achieve excellence

