Pricing for Profit: How SMEs Improve Gross Margin & Profit
By Paul Gibbins on Dec 19, 2025 10:00:00 AM
For many SMEs, improving profitability doesn’t require more customers — it requires better pricing. Yet pricing is often one of the least structured parts of a small business. Many owner-managed businesses rely on historic rates, gut feel, or “what we’ve always charged”, without a clear pricing stra …
What Is Gross Profit & Why Is It Important In Business?
By Paul Gibbins on Oct 21, 2023 8:45:00 AM
What Is Gross Profit And Why Is It So Important In Business? Understanding the concept of gross profit is paramount to business success. It serves as a cornerstone for evaluating a company's financial health, making strategic decisions, and ensuring long-term sustainability. Yet despite this, many S …
Business Essentials: Improving Profitability
By Paul Gibbins on Jan 11, 2021 8:30:00 AM
Improving Profitability We are all in business to make profit for reinvestment in the future and to reward owners. Every business should examine and improve profitability routinely, but in the current economic climate, it is an essential activity to strengthen your finances. Understanding Gross & …