From Founder-Managed Cash To A Permanent Finance Team
A founder had built a motor trade business turning over £14m in a few years, yet he was still managing its cash himself. Finance managers had come and gone, the management accounts could not be relied on, and the business needed new funding to keep growing.
This case study shows how a six-month Interim CFO assignment brought the numbers under control, secured the funding, built a permanent finance team and returned the founder to running his business.
The Business
The client was an owner-managed motor trade business with annual turnover of approximately £14m, led by an ambitious founder with a clear view of where he wanted to take it. It had grown quickly and invested in premises that reflected those ambitions.
Growth in this sector places heavy demands on cash. Vehicle stock ties up substantial working capital, and the timing of purchases, sales receipts and finance arrangements puts constant pressure on liquidity.
The finance function had not grown with the business. The company had been through a succession of finance managers, and when the latest one left, nobody senior remained to lead finance.
The Challenge: A Business That Had Outgrown Its Finance Function
With no finance lead, the Managing Director took on the cash position himself. He knew the business well enough to do it, but it was taking time away from leading the company.
Meanwhile, the accounting records needed attention, reporting was unreliable and there was no budget or dependable cash flow forecast. The business also wanted additional funding, and lenders expect reliable information and projections before they commit. If you are the person who knows where the cash is because nobody else does, you will recognise the position.
What The Health Check Found
Secantor began with a financial health check, working with the Managing Director, the finance and administration team, sales and operations colleagues and the external accountants. It reviewed the reliability of the numbers, the processes behind them, the capability of the team and the main risks facing the business.
An under-resourced and unstable finance function
Skills were missing in management accounting, reporting, cash flow analysis and forecasting. Repeated changes of finance manager meant there was no continuity, so the business needed senior leadership straight away and a stronger permanent team behind it.
Reporting nobody could rely on
There was no month-end timetable, no consistently reliable monthly management accounts and no structured monthly review. Material inaccuracies in the records meant the Managing Director could not trust the picture of performance.
Cash flow held in one person's head
There was no regularly maintained forecast. This made future working capital needs hard to anticipate and complicated any approach to funders.
Informal processes between departments
Information passed informally between Sales, Administration and Finance. Many processes were manual and undocumented, and funding documents and contracts were not held in one place.
No budget, forecast or financial model
Management could not compare actual performance with expectations, forecast profit, understand future cash needs or test different growth scenarios. Gross profit analysis was also too thin to support commercial decisions.
The underlying issue was not poor trading. Growth had arrived faster than the structures to support it, and the founder's close knowledge of the business had been enough to cover the gaps until it reached this size.
The Approach: Why An Interim CFO
Three routes were open: recruit another finance manager, appoint a permanent Finance Director straight away, or bring in an Interim CFO to lead finance at once while a permanent team was built around them.
Another finance manager would probably have repeated the pattern, because the problems sat in processes, information flow and funding rather than in a single vacancy. A permanent Finance Director appointed on day one would have taken months to recruit and would then have arrived with no controller beneath them and unreliable records to untangle.
The Interim CFO route provided senior leadership immediately, with a clear purpose and a fixed end point: stabilise the business, secure the funding and build the team that would take over. The plan was to bring in a Financial Controller to run the function day to day, then a permanent Finance Director to lead it once the foundations were in place.
At this size one person covers the work of both Finance Director and CFO, so the permanent appointment was a Finance Director. The same approach applies whether the interim role is called an Interim Finance Director or an Interim CFO.
Implementation: Five Priorities Over Six Months
1. Regaining control of the numbers
Working with the internal team and external accountants, the Interim CFO reconciled the key balance sheet accounts, including bank, debtors, creditors and stock, and improved the accuracy of the accounting records. A clear month-end timetable with defined responsibilities followed, so the Managing Director received dependable management information each month.
2. Taking cash and funding off the founder's desk
The Interim CFO took responsibility for cash and introduced a structured cash flow forecast that looked ahead at working capital needs, particularly the cash tied up in vehicle stock. Better information also strengthened the case for funding, and additional funding was secured during the assignment.
The Managing Director no longer had to oversee daily cash management, and could return to customers, commercial opportunities and the team.
3. Fixing the processes between departments
Key financial and administrative processes were documented and responsibilities clarified. Information began to flow more reliably between Sales, Administration and Finance, with less reliance on manual work and individual memory. The aim was practical, repeatable processes that suit the size and pace of the business.
4. Building the team from the bottom up
Secantor brought in a Financial Controller to run the finance function day to day. Over the following three months the Interim CFO worked alongside them, mentoring them as they took on technical accounting, management reporting and day-to-day leadership of the team. Existing administration and finance staff received practical training, so they understood their part in producing reliable numbers.
Once the Financial Controller was established, Secantor brought in a permanent Finance Director to sit above the function and lead it for the long term.
5. Handing over without slowing growth
The business kept growing throughout. With the Financial Controller developed and the team in place, the Interim CFO completed the handover to the permanent Finance Director after six months, so the knowledge, processes and disciplines built during the assignment stayed with the business.
The Outcomes
- Additional funding secured to support continued growth.
- Reliable monthly management information, produced to a structured month-end timetable.
- A structured approach to cash flow forecasting and working capital planning.
- A Financial Controller developed over three months, and a permanent Finance Director appointed to lead the function.
- A trained finance and administration team with clear responsibilities.
- A Managing Director released from daily cash management.
- Continued business growth throughout the assignment.
- A clean handover, with the business no longer needing the same level of external senior support.
Lessons For Other Businesses
Founder-dependent finance is a warning sign. When the owner is the only person who understands the cash position, the business has a single point of failure. Our article on when an SME needs a CFO sets out the other signals.
Replacing a finance manager does not fix a structural problem. If processes, reporting and funding are the issue, another hire inherits the same difficulties.
Establish the facts before choosing the solution. A structured diagnostic shows where the real weaknesses are, which is the logic behind Secantor's Strategic Business Review.
Sequence the hires. Putting a Financial Controller in place first meant the permanent Finance Director arrived to lead a reliable function rather than rescue a broken one.
Give an interim role a defined purpose. The value of an Interim CFO lies in leaving the business stronger and less dependent on outside help, here with a Financial Controller, a Finance Director and a trained team in place. For a different example, see how an Interim FD stabilised a fast-growing recruitment business.
Frequently Asked Questions
When should a growing business use an Interim CFO instead of recruiting another finance manager?
When the problem is wider than a vacancy. If reporting is unreliable, cash is managed informally and funding is needed, a business usually needs senior leadership and a structured handover, not another hire who inherits the same gaps.
What is the difference between an Interim CFO and a Fractional CFO?
An Interim CFO covers a defined challenge, project or leadership gap and then hands over. A Fractional CFO provides ongoing part-time support with no fixed end date. Some businesses move from one to the other.
Can an Interim CFO help a business secure funding?
Yes. Lenders look for reliable management information and a credible forecast. An Interim CFO can build both and lead the conversations with funders, as happened here.
Is Your Finance Function Keeping Pace With Your Growth?
If the business has outgrown the way its finances are managed, an initial conversation with one of our advisors is a practical first step.
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No two businesses are the same. This is why we offer a free business review. We can arrange an initial chat with one of our experts to get things started. Then a couple of our team members will visit you to listen to the story of your business. From this meeting, we’ll be able to provide you with some interesting insights into your business from our independent experience. This will allow you to see how we work and help us to select the right expert for your business. Contact us to book a free consultation.
Why not read one of our short case studies to learn about Secantor's impact.
“We will never forget your huge contribution to Montezuma’s and your constant support, encouragement and all the board room laughs. Thank you for everything!” - Helen Pattinson, MD & Co-founder of Montezuma’s Chocolates
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